3 STEPS TO OUR CORPORATE DESIGN PROCESS
3 STEPS TO OUR MARKETING <br> DESIGN PROCESS
STEP #1 Define Your Brand Identity
Research and Analysis: Begin by understanding your company’s values, mission, and target audience. Conduct market research to identify competitors and market trends.
Brand Strategy: Develop a clear brand strategy that outlines your company’s personality, values, and positioning in the market. Identify what sets your brand apart.
Brand Guidelines: Create a comprehensive set of brand guidelines that cover logo usage, color palettes, typography, and design principles. These guidelines will serve as the foundation for your corporate design.
STEP #2 Design Development
Logo Design: Work on designing a unique and memorable logo that encapsulates your brand’s essence. Ensure it is versatile and works well across various mediums.
Visual Assets: Develop complementary visual assets, such as iconography, imagery styles, and graphic elements, that align with your brand guidelines.
Collateral Design: Create consistent design templates for business cards, letterheads, presentations, and other printed materials. Design marketing collateral like brochures, flyers, and posters.
STEP #3 Implementation and Maintenance
Consistency is Key: Implement your new corporate design across all brand touchpoints, including your website, social media, advertising materials, and packaging.
Training and Communication: Ensure that your team is trained on the proper use of brand guidelines. Maintain clear communication about the importance of consistent design throughout your organization.
Feedback and Evolution: Regularly gather feedback from customers, employees, and stakeholders. Use this feedback to make necessary adjustments and refinements to your corporate design over time.